Summary: Do More Great Work by Michael Bungay Stanier

Summary: Do More Great Work by Michael Bungay Stanier

Michael Bungay Stanier's "Do More Great Work" offers invaluable guidance for entrepreneurs seeking to elevate their work from good to great. Let's explore these transformative concepts that can reshape the entrepreneurial journey.

Audio Summary: Do More Great Work by Michael Bungay Stanier

1. Redefining Work: From Good to Great

Entrepreneurs often juggle numerous tasks, but not all tasks propel us forward. Stanier urges us to discern between 'good work'—the necessary but routine tasks—and 'great work,' which fuels our passion and impact. Action Tip: Regularly assess your tasks and consciously shift your focus towards those that offer the most significant impact and personal fulfillment.

Elon Musk's journey with SpaceX and Tesla showcases the power of big dreams and risk-taking. Musk's mantra: "If something is important enough, even if the odds are against you, you should still do it." encourages pushing beyond the ordinary.

2. The Mastery of Inquiry: Asking Better Questions

Asking the right questions can unlock new perspectives and solutions. The "AWE Question Model" Stanier introduces is a tool to elevate our inquiry process. Action Tip: Incorporate open-ended, thought-provoking questions into your problem-solving and strategic planning. It can reveal hidden opportunities and enhance decision-making.

Richard Branson’s innovative approach at Virgin Group highlights the importance of curiosity and unique value propositions. His philosophy: "Screw it, let's do it!" reflects a fearless approach to business.

3. Prioritizing What Truly Matters: Overcoming Urgency

The lure of 'urgent' tasks often detracts from meaningful work. Stanier's approach emphasizes focusing on work that aligns with long-term goals. Action Tip: Implement strategies like time-blocking and delegation to protect time for tasks that align with your entrepreneurial vision.

Mark Zuckerberg's evolution of Facebook into Meta underlines the significance of focusing on long-term innovation. He advises: "The biggest risk is not taking any risk."

4. Innovation Through Limitations: Embracing Constraints

Constraints, rather than being obstacles, can be powerful catalysts for innovation. This mindset shift is crucial in the ever-evolving entrepreneurial landscape. Action Tip: View each constraint as a challenge to be creatively overcome rather than an insurmountable barrier.

Sara Blakely’s creation of Spanx is a testament to turning challenges into groundbreaking opportunities. She believes: "Failure is not the outcome; failure is not trying."

5. A Culture of Experimentation: Embracing Failure as Progress

The entrepreneurial journey is rife with uncertainty. Stanier encourages a mindset of experimentation, where 'failures' are seen as valuable learning experiences. Action Tip: Adopt an iterative approach to your projects, learning and refining as you go.

Through his motivational work, Tony Robbins exemplifies the importance of belief and action, asserting: "Beliefs have the power to create and the power to destroy."

6. Self-Reflection: The Key to Aligned Action

Understanding our motivations and strengths is crucial for entrepreneurs. Regular self-reflection can ensure our efforts align with our core values and goals. Action Tip: Set aside time for regular self-assessment to ensure your business activities resonate with your personal and professional aspirations.

Oprah Winfrey's media empire, built on authenticity and self-awareness, inspires many. Her words: "You become what you believe," emphasize the power of belief.

7. Building a Supportive Network: The Power of Accountability

Entrepreneurship can be a lonely journey. Having a network for support and accountability can significantly increase our chances of success. Action Tip: Seek out or create a group of like-minded individuals for regular check-ins and support.

Steve Jobs' transformation of Apple highlights the need for resilience and passion. He believed: "The only way to do great work is to love what you do."

8. Small Steps Lead to Big Leaps: The Power of Incremental Change

Significant progress often comes from consistent, small actions. This approach is less overwhelming and more sustainable in the long run. Action Tip: Identify small, actionable steps you can take daily towards your larger goals.

Mark Cuban's entrepreneurial and investment successes underline the importance of continuous learning and adaptation. He asserts: "It's the willingness to outwork and outlearn everyone."


"Do More Great Work" isn't just a book; it's a blueprint for entrepreneurs to redefine their work, embrace challenges, and align their actions with their deepest values and goals. By implementing these principles, you can transform your entrepreneurial journey into a successful and deeply fulfilling one.