Company Vision Guide: Living the Legacy

Company Vision Guide: Living the Legacy

Embarking on an entrepreneurial journey is an adventure of its kind, and at its core lies a clear, compelling vision. Drawing insights from Jim Collins' "Built to Last: Successful Habits of Visionary Companies," Simon Sinek's "Start with Why: How Great Leaders Inspire Everyone to Take Action," and Patrick Bet-David's "Your Next Five Moves: Master the Art of Business Strategy," this guide is crafted to not just inform but inspire entrepreneurs in creating a vision that resonates and endures.

Step 1: Unearth Your Core Values

Begin by identifying the core values that define you and your business. These values are the bedrock of your entire entrepreneurial vision.

Tip: Create a vision board or a list of values that resonate with you personally and professionally. Revisit and update it regularly to ensure your vision aligns with these core values.

Step 2: Define Your Purpose

Embrace Simon Sinek's philosophy and discover your "why." This purpose is the heart of your vision, driving every decision and strategy.

Tip: Write a personal mission statement that encapsulates your 'why.' This will be a constant reminder and motivator as you build your business.

Step 3: Analyze Your Business Landscape

Understand the market you're entering. Your vision should be adaptable, evolving as you gain new insights and face new challenges.

Tip: Regularly schedule time to research and analyze market trends and competitor strategies. Staying informed helps you adapt your vision strategically.

Step 4: Set Visionary Goals

Set goals that are ambitious yet grounded in your core values and purpose. Think about where you see your company in a decade.

Tip: Break down your long-term goals into smaller, manageable milestones. This makes them more achievable and allows for regular progress checks.

Step 5: Communicate Your Vision

Develop a compelling narrative around your vision that resonates with your audience. Your vision should unify and motivate everyone towards a common goal.

Tip: Practice and refine your vision pitch. Your ability to articulate your vision clearly and passionately is crucial for inspiring others.

Step 6: Plan for Strategic Execution

Turn your vision into reality with a detailed plan. Incorporate Bet-David's concept of planning your next five moves and be prepared to adapt.

Tip: Use project management tools to track your progress and stay organized. Regularly review and adjust your plans as needed.

Step 7: Foster a Visionary Culture

Create a company culture that mirrors your vision. Lead by example; your actions will set the tone for the company culture.

Tip: Regularly engage with your team to reinforce the vision. Create opportunities for them to contribute ideas that align with the vision.

Step 8: Regularly Evaluate and Adapt

Regularly evaluate and refine your vision. Be open to evolving it to align with new insights and market changes.

Tip: Schedule quarterly vision reviews. Use these to assess progress and make necessary adjustments to stay on track with your goals.


Crafting a vision is a continuous journey that involves deep introspection, strategic planning, and constant evolution. Your vision is a shared dream that affects your team, customers, and stakeholders. By creating a vision aligning with these steps, you're not just building a business but laying the foundation for a legacy. Let this vision guide you through the dynamic world of entrepreneurship and lead you to a future that reflects your deepest values and aspirations.

Suggested Reading:

  1. "The"Lean Startup" by"Eric Ries - Learn how to build a startup efficiently by developing a sustainable business model.
  2. "Goo" to Great: Why Some Companies Make the Leap and Others Don'Don't"Jim Collins - Discover what differentiates great companies from good ones and how to make that leap.
  3. "The"E-Myth Revisited: Why Most Small Businesses Don'Don'tk and What to Do About It" by" Michael E. Gerber - Understand the myths surrounding starting your own business and how to overcome them.
  4. "Zer" to One: Notes on Startups, or How to Build the Future" by"Peter Thiel with Blake Masters - Gain insights on innovative thinking and starting a business that paves new ways.
  5. "The"Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" by"Ben Horowitz - A realistic look at the difficulties of running a startup and practical wisdom for managing the most challenging problems business school doesn't.