5 Ways User Experience can Improve your Business Strategy and Help you Win

5 UX options businesses can choose that align with their business strategy and helps to create a successful product that resonates with customers.

5 Ways User Experience can Improve your Business Strategy and Help you Win
Photo by charlesdeluvio / Unsplash

User experience is like the cheese in the sandwich for new product ideas. Let me explain. In between, the primary function of your product and the strategy of your business is user experience.  Your product discovery process should set you up to launch into the user experience design.

So let's start with a strategy to draw this user experience picture together. Maybe your product idea takes inspiration from Dropbox and uses a Freemium model as its principal strategy. Or perhaps your way to win is to be low-cost, like Walmart or Southwest Airlines. So you will be looking to leverage your 'Unfair Advantage' and build that into a 'Unique Value Proposition.

Your core functionality or the 'killer app' you offer is built on a clear sense of the job your customer is trying to complete - they may be looking to be healthier, have fun or be more competent. And you'll have some core features to address the need, such as collaboration tools, security or automation.

Let's say your strategy is low-cost shopping, and you will use shop functionality to help get that job done. There are so many different ways to leverage user experience to deliver a low-cost e-commerce service:

1. Minimalist design focuses on simplicity, with clean lines and uncluttered interfaces. This approach can help to highlight products and create a sense of elegance and sophistication. Examples of retailers that use minimalist designs include Muji, Everlane, and Apple.